Rediff.com India has received final approval from the National Payments Corporation of India for its Third Party Application Provider licence. This approval clears the path for the rollout of its digital payments platform, RediffPay.
Following the clearance, the company has begun Closed User Group testing, which is a mandatory phase before full participation in the Unified Payments Interface ecosystem. The company is also preparing to launch what it describes as India’s first UPI application built around a financial wellness and customer focused approach. The platform is designed to encourage saving, investing, and responsible access to credit.
In a press release, the company said the start of CUG testing marks its formal entry into the UPI ecosystem. “It enables us to extend secure, interoperable UPI services through RediffPay and advances our mission to broaden financial inclusion while delivering simple, intuitive digital payment experiences for users across India,” the release said.
RediffPay is expected to offer core UPI features along with a broader financial wellness proposition. In addition to bill payments, mobile recharges, and cross app UPI interoperability, the platform will promote healthier financial habits. It will provide access to curated savings and investment options such as equities, mutual funds, fixed deposits, recurring deposits, and similar products, along with pathways to quick credit.
The platform will also support Credit Line on UPI, which is aimed at expanding access to formal credit. This feature is expected to benefit users in Tier 2, Tier 3, and smaller towns and cities. The company also plans to onboard small, micro, mid sized, and large merchants across the country. This will be done through RediffPay UPI QR code enabled point of sale solutions, linking merchant credit needs into its UPI ecosystem.
Rediff.com India is a subsidiary of Infibeam Avenues, which acquired a controlling stake in the company in 2024 and has since increased its holding to 82%. Rediff aims to serve its existing base of 60 million unique visitors and email users. It also plans to offer localised email services compliant with the DPDP Act and multilingual UPI services to reach the next 250 million users in India.
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