Momentus Digital has launched MoAI, an agentic AI powered platform that aims to change how brands manage and improve their digital advertising. The platform connects with Google Ads, Meta and other demand side platforms. It helps marketers simplify routine tasks, use data driven insights and create personalised ads at scale. MoAI also allows brands to produce creative content, uncover useful creative insights and generate videos within one system.
MoAI includes several advanced AI features. The AI buddy is an intelligent assistant that supports campaign performance through workflow based guidance. It gives actionable insights, finds optimisation opportunities and offers strategic advice. Users remain in control of decisions, while the AI buddy carries out the chosen actions on Google or Meta to deliver measurable results.
Creative fusion is a tool that generates, resizes, adapts and localises creative content in many languages. It now includes AI video generation. This feature makes creative production faster and more efficient, helping brands create high quality images and AI videos at scale.
Creative insight pulse reviews every element in images and videos. It identifies patterns that lead to better performance and helps marketers design more effective and engaging visuals.
MoAI also uses conversational AI tools. These tools allow users to interact with the AI buddy and set custom workflows. The platform offers clear guidance, highlights the best performing ads and improves them through AI analysis. It also keeps complete records for compliance.
Arooshi Dharamdasani, chief executive of Momentus Digital, said, “With marketing shifting towards creative first delivery, as seen with Meta’s Andromeda update, MoAI empowers brands to generate diverse, high quality creatives and videos at scale. This ensures the creative density platforms demand, helping marketers boost performance, reduce manual work, and stay ahead in the evolving digital landscape.”
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