In a strategic move to expand its data capabilities, Pure Storage announced on Tuesday that it will acquire data intelligence platform 1touch and rebrand the company as Everpure. The deal is subject to customary closing conditions and is expected to close in the second quarter of fiscal year 2027. Financial terms of the transaction were not disclosed.
The acquisition is designed to strengthen Everpure’s data management stack by adding advanced data discovery, classification and contextualisation features to its platform. The company said the integration of 1touch will enable enterprises to make their data more AI-ready at the source. This move reflects the growing need for intelligent data platforms as organisations accelerate AI adoption across operations.
Alongside the acquisition, Pure Storage confirmed that it is rebranding to Everpure to reflect its transition from a storage-focused company to a broader data management platform provider. “Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets,” said Charles Giancarlo, CEO of Everpure.
The company noted that rising AI adoption has exposed limitations in traditional IT infrastructure, including siloed data environments and manual processes. This shift has increased demand for unified and intelligent data platforms. Pure Storage will begin trading as Everpure on the New York Stock Exchange from March 5, 2026, while retaining its existing ticker symbol PSTG.
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